The previous 9,000 word policy — written in legalese and longer than the U.S. Constitution, is now less than one-third of the size. Facebook rolled out its revamped policy through a colorful interactive the company hopes users will read.
“Protecting people’s information and providing meaningful privacy controls are at the core of everything we do,” Erin Egan, Facebook’s chief privacy officer, wrote in a blog post.
While the policy may have been updated, it’s worth noting that users’ Facebook settings won’t be changing.
Among the question in the interactive are: What kinds of information do we collect? How is information shared? How can I manage or delete information about me
Here’s a look at four highlights:
They Know Where You Are
Advertisements were previously served based on the location listed in a user’s profile, however Facebook recently began letting advertisers target users based on their actual location.
While the old policy notes this information can be learned form smartphone GPS, the new policy adds that Bluetooth and WiFi can also give away a user’s location.
How Facebook Uses Your Information
Battery and signal strength of your phone may seem like mundane pieces of information to collect, but Facebook said they help ensure their apps are functioning well on user’s devices.
“We ask for permission to use your phone’s location to offer optional features like check-ins or adding your location to posts,” Egan wrote.
When it comes to sharing with advertisers, Facebook said it helps companies serve “relevant ads without telling them who you are.
Buy Things Button
Don’t shop until your drop — just do it on Facebook. The company is testing a buy button in certain markets that would allow users to make secure transactions without leaving Facebook.
This would, of course, require users to securely share their billing address and credit card number with Facebook.