Youtube is coming out with a new service called Moodwall, which allows users to browse
and discover new videos by only using emotions as a filter. It uses keywords when people comment on a video to determine what type of emotion the video has on its viewers, such as funny, brilliant, gross, adorable, strange, clever, powerful, crazy, amazing, creative,
sad, intense, deep, catchy, and fast. It not only helps to demonstrate the most common kinds of videos that users upload, it also helps people to browse through and watch a series of videos based on the mood that they’re feeling (rather than have users watch
video after video either through the search function or related videos.)
Youtube’s search function was limited in that people’s most general search terms led
to videos with the search term in the title (or spammed a lot in tags.) This new feature would allow users to discover based on other people’s reactions, not only on what the uploader named the video or put in the tags.
Once you’ve selected a mood in Moodwall, a playlist of videos goes automatically for you, further allowing views to sit back and watch what unfolds.
What I find interesting is that this feature exemplifies one of the behaviors of Youtube viewers, that of spending a lot of time watching numerous videos one after another.
When Youtube first came out it was designed as a way for creative users to upload individual videos for viewers to see, and that you could share individual videos to friends and family. But what I’ve noticed is that the ‘you might also like this video’ features are
almost too good, and the natural progression from one video to the next is slightly addicting. Moodwall’s going to further promote this behavior, especially since when you do watch numerous videos one after another, you generally are seeking a particular emotion; for instance you might seek out one funny movie after another, or go from
one cute video to the next.