How to Be a Successful Real Estate Agent

Success in real estate depends on your desire to learn how to sell (or lease) real estate. There are many ways to sell property but the best way is to be helpful to others and to have many customer and past clients retain you in their “top of mind” awareness. When people think of real estate they should think of you!


  1. Establish a mentoring relationship with a successful real estate salesperson or broker. Learn from them. Shadow them. Help them with tasks. Hold their properties open. Run magazine and internet ads for them.
  2. Keep a database of all your contacts and make weekly contact with those who are looking for property services (buy, sell, lease, option).
  3. Do floor time. If you do not like “floor agent duty” then you probably are either already successful or you will soon be run out of the business by those who do it. This is how you learn to run an office and work with customers and clients. At the very least, if no business is tallied from this time, you will have done it enough to know it did not work for you. Everyone is different.
  4. Look for innovative ways to make a splash in the local market.
  5. Use technology. Twitter and Facebook your status and others will notice you are “into” real estate. Top of mind awareness will grow.
  6. Talk highly of other salespeople and brokers.
  7. Educate yourself with as many programs you can afford. Coldwell Banker is an excellent franchising brokerage and others like Re/Max are amazing as well with innovative instruction.
  8. Get listings. If you have been in business for over, say 3-5 years, and listings are hard to come by, you probably did not treat your first customers very well. They should repeat with you. If not, you did not keep them updated with the business and monthly contacting them with some form of helpful communication. Use calendars, emails, client parties, add them to Facebook, etc.
  9. Attend seminars.
  10. Associate with successful brokers. Don’t get envious. Your mood will spill over to your customers! The end is near in that case.
  11. Become a broker in your state. The education alone will assist your knowledge base enough to provoke more success-inducing confidence.
  12. Hold open houses. This is not for new agents only. You never know who will walk in; it could be your next listing client.
  13. Read other situations and information from other veterans and educators.
  14. Use your time wisely. You have to prioritize your time for more important things. how you allocate your time is very important for your success. Don’t stuck for only one activity. You have to find new customer while servicing current customer.


  • Keep positive!
  • Stay motivated!
  • When a sale falls through, keep your chin up; something else will go better!
  • Become educated! Leaders are Readers!
  • Don’t quit your day job yet! (It will take a while to become self-sufficient.)


  • Don’t quit your day job until you have one year of solid sales income.
  • Don’t spend too much time talking to friends about your test.
  • It boils down to selling! Don’t think you will sell to all your friends and do well because of that. You need to prospect with people you do not know in order to get sufficient income.

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This entry was posted on Friday, December 30th, 2011 at 10:43 pm and is filed under Real Estate. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.