Whether you love them or hate them, Google is still the number one search engine in the world in terms of search volume and is also the number one most visited website in the world. If you go on any webmaster or online marketing related forum, you will see plenty of talk about Google and their various services such as AdSense, Adwords, etc. Google has recently launched a new social networking site called Google+. The reception to this new site has been mixed among experts in the online marketing industry. Some have said that it has potential, while others believe that it will be little more than a flash in the pan.
In any case, many Boston Online Marketing experts believe that if a company wants to remain competitive in the online world, they need to make use of the latest social media platforms. Another feature that was recently released is the adoption of the “+1″ social plugin. This is similar to a Facebook “like” and is meant to indicate your stamp of approval of a certain website or search result, basically meaning that the user found this to their liking (because the content helpful, funny, informative, etc.)
According to various online marketing experts, the adoption of the +1 button is another one of Google’s attempts to make their search tools more interactive and more social. As such, users will be able to give some input as to whether or not they liked a certain website that they visited. If you have a website, it would definitely be a good idea to include this button next to other social marketing buttons that you may already have. Research conducted by Bright Edge regarding social media plugin use indicates that adoption of the +1 button has risen in the month of July. Therefore, any good Boston Search Engine Marketing expert will tell you that adding this plugin that comes from the world’s biggest search engine is a good idea.
However, if you want your business to stay competitive in the online marketing world, using social media is not the only thing that you should do, even if it is one of the most important tools for businesses to use at the moment. In order for users to trust your site and want to stay on it, it needs to be well designed and completely functional. As such, navigating your site should be very easy and straightforward. You should periodically make sure that all the information on your site is up to date and that all the elements of it work the way they should. You can, of course, also hire the services of a Boston Web Development company to help you redesign certain elements of your website in order to make them look more appealing to your visitors.
Karen Barney wrote this article to inform people about the advantages of internet marketing. She believes that through digital marketing, email marketing, and other internet marketing techniques companies can achieve a great level of success.Tags: Google, Internet Marketing, Search Engine Marketing