Having a great product is an important first step in starting an Internet business. Adding a website is of course another part of the equation. Yet, the “build it and they will come” theory does not hold up when discussing Internet marketing. This article discusses ways to promote your business.
Having a great product is an important first step in starting an Internet business. Adding a website is of course another part of the equation. Yet, the “build it and they will come” theory does not hold up when discussing Internet marketing. You can have a magnificent widget, but if no one knows about it then you really do not have a business. You must market your business on a consistent basis if you want people to buy what you are selling.
The key to success in online marketing is advertising. You must think in terms of short and long-term objectives. The easiest way to start is with word-of-mouth. While handing out business cards with your website address is off-line marketing, you should still do it to drive traffic to your online presence. Get them printed professionally; they are not that expensive and will be much better for your image. Then, hand out the business cards to everyone you know.
It is crucial that your website be search engine optimized to attract buyers. If you are not sure how to do this there are many companies on the web who specialize in search engine optimization. Once this task is complete you need to submit your website to the major search engines. Again, if you do not have the knowledge to do this you can have it done professionally by companies that handle this. There are SEO in Boston companies, for instance, which excel at the art. Appearing in search engines is essential for the longevity of your business.
Other Internet marketing methods include blogging and participating in forums. Do not rule out the massive exposure potential of social networking sites like Facebook and Twitter. Starting a newsletter is a great way to keep customers tuned into your products. People who have bought from you before are your greatest asset because they trust you. A newsletter is also a good way of generating new prospects for your service or product. Once they subscribe to your online publication you can offer them valuable free advice, and promote your website at the same time.
Press releases and article marketing are excellent advertising techniques. You simply write a concise message and submit the press release and article to the many directories on the web. If you are not comfortable writing you can hire a freelancer. There are bid for work websites on the Internet where you can employ a writer to accomplish this task for you. Further, there are software programs that submit press releases and articles to the proper directories.
Another excellent advertising method is to write a report and give it away. Everybody is an expert in something. Relate it to your website and you have a simple yet effective way to promote your business. You write the copy and then simply publish the report to the PDF format. Of course, you can farm out this task to a freelancer who specializes in this. Reports and e-books given out at no cost can increase potential shoppers to your business over time.
Finally, starting an Internet business is only a first step. You need to implement an Internet marketing plan that pushes people to your website. Online marketing is ongoing. Be consistent in your efforts and you will start to see sales.Tags: Internet Marketing, Search Engine Optimization