U.S. online advertisement revenue increased to $8.4 billion in the first quarter this year, compared to $7.3 billion in the same period last year, said Interactive Advertising Bureau, an industry group
According to the Interactive Advertising Bureau, that’s the highest for the first quarter, up 15 percent from $7.3 billion in the same period last year.
“More online consumers than ever are taking to the internet to inform and navigate their daily lives — by desktop, tablet or smartphone,” said Randall Rothenberg, President and CEO, IAB.
“Marketers and agencies are clearly-and wisely-investing dollars to reach digitally connected consumers.”
However, the revenue of first-quarter sales dropped this year, compared to the 24 percent increase from $5.9 billion reported in the first quarter of 2010, according to the latest Internet Advertising Revenue Report.
