Many small businesses these days are getting websites, and your business should be no different. Here are some steps that newcomers can take in order to setup a good website for their business.
If you are a small business owner, the chances are that you are looking to leverage the power of Digital Marketing, in order to help your business grow and acquire new customers. You are not alone! There are thousands of small business owners around the world who are looking to establish an online presence. While it may seem daunting to some, it is actually not as difficult as it may seem upon first glance. You just need to take the right approach, and use the appropriate tools in order to succeed. Here are some steps that you can take to bring your business online:
1. Decide on your goals.
Will you be accepting orders online? Or will you simply be building a website that shows what you offer and lets your customers order by phone, and/or buy what they need at your location? The choice is yours. The most appropriate course of action will depend on what exactly you are selling, and whether your targeted clientele is likely to buy from you online. You can always start with a simple site and expand it into a full e-commerce enabled web store later on.
2. Build your site.
It is actually much easier than you may think, and a lot cheaper too! If you have experience with web design (or are a fast learner), you likely can do it yourself. There are plenty of automated site building programs and templates that you can use to put your site together and get it online quickly. With some of these templates, even an inexperienced user can build a site and have it ready in less than an hour. The costs for web hosting are also (generally) minimal. In fact, most web hosts will charge you only a few dollars per month for a package that includes more hosting space and bandwidth than you will likely ever need. Of course, you can always have your site built by a specialized web design company as well.
3. Promote your site.
Now that your site is up, you need to get people to go visit it. One of the best ways of promoting your site is by using Search Engine Marketing. It is a widely known fact that when consumers look up information on the internet, they often use search engines like Google, Yahoo and Bing. Having your site featured prominently on these search engines is a great way to generate more business. Once again, you can do this yourself, or enlist the help of a Boston SEO company to help you out with the process.
4. Tweak, optimize and update.
Having a web site is a lot more than just placing a page on the web. Be prepared to update the site with unique content and news about your company. Also, keep a close tab on your search engine marketing and other online advertising efforts to see if they are yielding the results that you had hoped for. If they aren’t yielding results, tweak your campaigns to make them more effective.Tags: Bing, Google, Search Engine Marketing, Yahoo