How to Put Together An Effective Web Marketing Strategy

If you have a product or service that you would like to promote online, there are various ways available for you to do so. The availability of many different marketing channels means that you have varied ways to attract traffic to your website and make profit. But if you want your campaign to be effective, you would need to put together a plan. Here is a good example of how to plan a successful web marketing campaign:

1)Determine your objectives

This will vary, depending on what exactly you are promoting. Maybe you want your own product to sell well. Or attract new customers to your brick-and-mortar business. Perhaps you are promoting affiliate offers and want to maximize the amount of commissions that you earn.  Maybe you run a Web Design firm and want more clients to come to you. Think about what goals that you desire to achieve with that marketing campaign. How much profit do you want to make, how many sales, how many new customers do you want to attract in that time period, etc.

2) Set your budget

Ask yourself how much you are willing to spend on your campaign. What amount of money would you be willing to spend per day, per week, per month in order to attain the objectives that you have set for yourself. Note that various advertising methods have different costs associated with them. For example, Email Marketing to a list that you already own will set you back less than the time costs of using Social Media Marketing.

3) Choose the advertising channels that you will use

There are many ways to get traffic to your site. Will you be using pay-per-click marketing, social media marketing, email marketing, media buying, video marketing or other methods? Each method is different and has its inherent advantages and disadvantages. You also need to consider the difference in cost between various different advertising methods out there. Remember that in some cases you will need to do some web design in order to build different landing pages to better suit the ads that you have put up and to track results. It is always a good idea to fully study each advertising channel, so that you are better able to see how it works, how it can benefit you, and whether it will be a good match for the objectives that you have set for your campaign.

4) Make it happen

One mistake that many marketers make is to spend too much time planning and visualizing what could happen instead of taking action and making things happen. If you are doing something for the first time, start slowly to test things out. Once you get going, you always have the opportunity to make some changes or to optimize your campaigns to make them work better. As you acquire experience in various aspects of internet marketing, you will be able to make things run a lot more smoothly and efficiently, but experience comes from doing and not dreaming.

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This entry was posted on Thursday, March 10th, 2011 at 3:35 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.