How to Market Your Business on the Internet

Having a presence on the Internet is an essential part of most business models today. However, this alone is not enough. A sound step-by-step marketing plan is needed to attract visitors to your website and convert these visitors into customers. This article will offer some suggestions on different ways that you can market your business using the Internet to increase your business’s chances of success in the highly competitive 21st century marketplace

Although having sound Web Design for your website is important, there are more actions needed to drive prospects to your online presence. There are certain marketing tactics that every good Internet marketing plan should possess. These tactics include:

1. Email marketing

2. Blogging

3. Social media marketing

4. Search engine marketing

You will want to utilize Email Marketing in your marketing plan. One possibility that you might want to consider is starting a newsletter. A monthly newsletter can become something your customer looks forward to receiving and will aid in building customer loyalty. This is a great way to keep your brand name in the mind of your customers.

Although the Internet is littered with a myriad of blogs, it’s advisable for many business to have one. It is another way for you to keep in touch with business prospects and existing customers. You can post a newsletter and then allow people to comment on it, and linking your blog to your website can be a great way to increase the amount of web traffic to your core business site.

Additionally, it is possible to build revenue through affiliate programs. In these affiliate programs, if a prospect is not interested in your offering they can click on a link (on your site) to a related product offered by another company (on another site). If the customer that linked from your site ends up purchasing that product on the affiliate’s site, then you make a commission.

You also should be engaging in Social Media Marketing. Sites such as Facebook and Twitter present a new and exciting way to market your business. In the current marketplace, it is vital that you actively connect with your future buyers, and social networking sites such as those previously mentioned provide a great platform to do just that. Millions of people use these sites daily, so you should be doing everything you can to connect with these millions of potential customers.

Finally, you must have a commanding presence with the major search engines. Your buyers need to be able to find you, and they need to be able to find you fast! User attention span on the Internet is very short. Do not underestimate the power of a good search engine ranking. The goal you should strive for is to have your site place above the fold in the search engine results for your selected key words.

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This entry was posted on Wednesday, March 16th, 2011 at 1:39 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.