When planning your company’s internet marketing strategy, it is important to understand that search engine optimization (SEO) and search engine marketing (SEM) are two very different tools. They can, however, be used together to help increase awareness of your company’s products and/or services. This article will describe some of the differences between SEM and SEO, and will offer some ways the two can help to improve your company’s visibility and traffic.
Search Engine Optimization is a process which involves making fundamental changes to, among other things, the HTML (hyper text mark-up language) code of a website in order to ensure that it is rich in the appropriate key words and content relevant to your company’s specific market. This can include modifying your keywords, adding a relevant description, adding comment and alt tags to the HTML coding and altering the actual text based content of the site. All of these areas can contribute to how highly your website ranks on a search engine results page. Off-Page SEO involves driving links to your site from other websites around the web.
Search Engine Marketing is a collection of marketing methods, including both SEO and PPC – the process of bidding on keywords through search engines like Google, and then showing sponsored links (ads) to those users who searched those keywords. In addition to carrying out search engine optimization, a good internet marketing strategy will include other strategies such as integrating materials including articles, newsletters, and link exchanges into your websites.
Search engine marketing is a long-term commitment toInternet Marketing. It requires time and effort, and is far from a quick fix to increase traffic to your website. It is important to understand that search engines are constantly altering their search algorithms and you will need to update your search engine optimization efforts to reflect such changes. The various different search engines all use different methods, so you need to be clear if you want to focus on one or two major search engines, or try to capture them all. It can take several months for a search engine to index new information and you will need to be patient in order to see a positive effect on your search engine rankings. That is why it is so important to have a well rounded overall internet marketing strategy and not to focus only on search engine optimization. Many companies using search engine marketing also employ social media marketing, email marketing and various other types of internet marketing.
This can seem extremely daunting for a company with little or no internet expertise, but there are many SEO services around who will guide you in making an informed and effective decision in regards to internet marketing. If you choose to enlist the services of an SEO specialist, they can also offer advice on improving your online brand identity. This could involve ensuring your website in not only functional, but attractive and easy to navigate. All the search engine optimization in the world may prove to be totally worthless if visitors arriving on your website are scared off by an overly complicated or unattractive website.Tags: Google, Internet Marketing, Search Engine Marketing, Search Engine Optimization