Having a useful product and an effective website are both essential first steps when starting an online business. However, you cannot simply put together a website and expect your customers to find you; you must have a complete Internet marketing plan so that your customers are able to easily locate your website, and your site’s architecture must be built in a way that your site is navigable and easy to use for visitors. This article will describe some steps you can take to improve your business’s internet marketing strategy.
Search Engine Optimization is a vital element of your Internet Marketing mix. Search engine optimization, in layman’s terms, is the process of making your product/service/website easy for your customers to find when using an internet search engine. It is essential that your website rank high in the search engine results, since many users never make it past page one of the results. To do this, your website will need to have properly formatted Meta tags, and you will need to select keywords that your customers would be most likely to use when searching for your website and/or a product/service similar to the product/service being offered on your site.
Email is also an important marketing tool when used properly. Newsletters can be an excellent way to stay in contact with your customers. Buyers that have bought from you before are often your best customers because you have gained their trust. By distributing a newsletter you can give them helpful tips and also promote your products at the same time. Furthermore, this is a great way to introduce new products and/or or offer your customers special rewards and discounts.
Also, do not underestimate the marketing power of Facebook and Twitter. Online communities such as these can connect you with thousands of prospects. Make it easy for customers to link up with you on these sites by providing hyperlinks on the main page of your website. Doing so will allow you to advertise your business to a huge market for a very minimal cost.
Once you are established on Facebook and Twitter, actively engage your existing and potential customers. If you do not have a blog, you may want to start one; like Twitter and Facebook, blogging is an interactive medium. Do not be afraid of these new marketing methods; the reality of today’s marketplace forces businesses to actively seek out and acquire customers. You must stand out from your competitors and provide your customers with a reason to buy from you rather than your competitor.
In the end, it takes a lot of work to make sure your website stands out from the crowd. There is no magic bullet that will propel your business to success. Rather, it is a combination of efforts, including Search Engine Marketing and optimization, and the creation/distribution of newsletters to engage your customers. Equally important, businesses must not ignore the benefits that can be provided from blogging. Finally, the new marketing mediums of Facebook and Twitter should be leveraged to improve your business’s online presence.Tags: Internet Marketing, Search Engine Marketing, Search Engine Optimization