How to Do Search Engine Optimization

To many people who desire success in internet marketing, success can seem very fickle at times. If a marketer doesn’t really know what he’s doing, he can work tirelessly to get his sites ranked and never see the results he’s hoping for. Even worse, by doing things the wrong way, he can make his sites rank even more poorly and get stuck with the wrong kind of traffic constantly being sent to his site. Traffic equals money, so it’s important to learn how to optimize the sites to get them ranked at the top of the list for the keywords being targeted for a specific search engine. Sites must be visible to increase the likelihood that people will click on them. Below are a few steps to help you learn how to properly utilize SEO.

First, you must have the keyword in the title tag. This allows the search engines to be able to tell what your site is about and then, in turn, allows you to rank for it. In many search engines, if your page is listed for a certain keyword, when a person does a search on that word, it will be highlighted in your title tag, thus drawing even more attention to your website.  It’s also good to have your keyword in the Meta keywords tag and Meta description tag for better attention. One of the oft forgotten things about Meta description is wording it so that it will entice the click because many searchers read those tags before deciding to click on the link.

The next important thing to do is to have your keyword in the domain if possible. If it’s not possible, then make sure it’s in the URL. This helps to show relevance to the search engine that your page is indeed about the keyword and further your attempts at Search Engine Optimization. Having the keyword in the domain name, especially if it’s an exact match is a huge ranking boost. At least having it in the URL will still rank your page above someone else who has the exact same keyword density throughout the rest of the page. This is just a more important place to have the keyword shown.

Next, it is also very important to make sure the keyword appears somewhere on the page. This also adds to relevancy for the search engine. It’s also important to pay attention to keyword density on the page. This is a common measure of how relevant your page is. However, don’t go crazy here. There are many varying opinions in this area, but many agree that 1-3% is best for primary keywords.

If you’re having trouble gaining top rankings with a similar link profile to the top rankers, then compare your various keyword densities to theirs and attempt to match it. Believe it or not, those little changes can make the difference.

Lastly, as an off page tip; make sure incoming links have the keyword you’re trying to rank for as the anchor text. However, you don’t want 100% of incoming links to be the exact anchor text. If this happens, it could look unnatural to the search engine and you could be penalized.

Following these steps can help search engine marketing efforts tremendously.

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This entry was posted on Thursday, May 19th, 2011 at 9:17 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.