How to: 5 Helpful Internet Marketing Strategies

Internet marketing has taken the marketing world by storm. Just about every corner of the Web is saturated with advice about how to increase your business’s exposure, or build your opt-in list, or achieve that coveted high search engine ranking. With so many approaches to Internet marketing available, it helps to begin with a solid Internet marketing plan. This plan will serve as the foundation for internet marketing strategies with the potential to meet your specified goals and targets. That said, here are five Internet marketing strategies that are sure to help cover all the essentials.

Remember: Value over Hype

Most veteran Internet Marketing gurus will say that the key to any successful Online Marketing campaign is killer content – web copy that pops and sizzles and dazzles the reader. The truth is that customers these days may not be so impressed with marketing jargon and “gobbldygook” language hyping one’s product or service as the best thing since sliced bread. Customers do appreciate, however, and for obvious reasons, value-adding content – content that offers coupons, discounts or giveaways such as free e-books.

Give to Gain

This introduces the give-to-gain concept. This concept follows the premise that customers are more likely to voluntarily subscribe to your marketing efforts when there is something of interest involved for them. A free e-book is only the beginning for such a strategy. Charity marketing, for instance, puts an interesting twist on the give to gain concept. Successful charity marketing happens when a business aligns itself with a charity in order to increase exposure and build a reputation for contributing to society in a meaningful way – and gets more customers because of it.

Affiliate Marketing

Business affiliation with charities is just one way that a business can use its own network to create profitable buzz. Affiliate marketing is now well-known for its ability to draw in new customers while benefiting current ones. Here, rewards for voluntary business affiliates using their own marketing efforts help get businesses in good with relatives, co-workers , friends of friends, and the general public. By capitalizing on the affiliate’s own personal network, business’s thrive off of the classic word-of-mouth vouching that still dominates the business and marketing universe today.

Search Engine Optimization

Speaking of dominating the business and marketing universe, a word must definitely said about search engine optimization, also known as SEO. Successful SEO increases traffic and subsequent sales by following webmaster guidelines to achieve the highest rankings possible on search engine results pages. SEO is a form of search engine marketing which also includes pay per click advertising and contextual advertising, like the work of Google Adsense. A ton of Boston SEO services are available to assist with this increasingly important Internet marketing strategy.

Do Your Homework

Indeed, the number of businesses offering Internet marketing services in any given area is staggering. Even more overwhelming is the amount of information and advice on the Internet, but not every Internet marketing strategy will work or makes sense. It helps to do thorough research with the goals of your marketing plan as well as the particulars of your target demographic in mind. Viral video may be too much too soon, for instance, for a small, local business with limited resources. A balanced and refined plan based on thorough research is always the best strategy.

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This entry was posted on Tuesday, April 12th, 2011 at 4:14 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.