How Online Marketing Saves Money And Is More Efficient

In the days before internet was the norm, businesses had to rely on traditional methods of advertising. These traditional methods utilized media such as newspapers, television and radio to relay their message. These advertising methods were often expensive, and it could be hard to target specific demographics. The main goal, regardless of format, was to reach target audiences and get the message to potential consumers. The switch to online marketing has not changed that– the goal of advertising is still the same, but now the internet offers a new and much more cost-efficient method for advertising products and services.

The general format of advertising remains the same when translated to the internet. A catchy tag-line is still required to act as a hook and to grab the attention of consumers. The advert must be clear and concise and convey the product’s benefits and/or solution to reader. One thing that  Internet Marketing has changed, however, is the range an advert can hope to achieve. In the past, newspapers, and to a certain extent radio, could only offer regional advertising. In order to reach a national audience adverts would need to be placed in several publications or broadcast on national television stations. These advertising initiative were usually too expensive for the small-to-medium-sized business to utilize as a part of their marketing campaign. Today, the internet now allows companies to take advertising global for very little cost, and in today’s market having a web presence is increasingly important. This web presence (website) is often the main source of online advertising for a company, so make sure that your company has a visible web presence.

Also, more and more firms are tapping into social networking as a form of Online Marketing. However, with so much competition in the online market place, a catchy headline and great slogan are no longer enough to grab the attention of consumers. A company may find that there are literally thousands of similar websites on the World Wide Web offering the same product or service they are trying to sell. This has made it extremely important for companies to make use of search engine optimization (SEO) techniques.

It has been suggested that up to 85% of visitors arrive at a website directly from a search engine listing. SEO is a process which improves the volume of web traffic. SEO involves employing various techniques to ensure that the website will achieve a high ranking in search engine results. A website which has been optimized properly will appear higher in the search results, and therefore a consumer is far more likely to visit that website over a competitor who is listed at the foot of the page.

Optimizing a website may seem like a daunting prospect for businesses with little internet experience; however, this is why professional SEO companies are available for hire. Business-owners can hire an expert to increase their website’s visibility. If you would like to find a local SEO company for hire in your area, simply go to Google and type in your location followed by “SEO services” (for example, Boston SEO services”) to see a list of companies offering SEO services in your area.

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This entry was posted on Thursday, May 12th, 2011 at 9:56 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.