Amazon Inc. believes that if their customers can listen and view their music and videos on their current devices, they would be more likely to purchase content for Amazon. To make this possible, Amazon is trying to make its music compatible with as many gadgets as possible.
The internet retail giant had tried this concept with its Kindle for e-books which paid off very well. In this endeavor, the company has introduced an app for iPad. This app enables customers to download amazon videos on apple tablets. It is also being said that the company is working on developing its own mobile apps.
The company believes in customer insights and wants to solve the problems that its customers are facing. It is also venturing into mobile game platforms, encouraging developers to take on Apple and other platforms. It seems that the company is trying to gain more market share and wants to compete with bigger giants over a period of time.Tags: Apple, Apps