Getting a new job offer or making a new business deal is exciting — but negotiating? Not so much. The process ofnegotiation can be nerve-wracking, and it’s easy to make mistakes, especially if you haven’t had much experience negotiating. Before your next negotiation attempt, make sure you watch out for these seven common negotiating mistakes.
“Many people think they need to show a certain kind of confidence, like being loud, bold or brazen, to successfully negotiate a deal. Others think that a lot of experience is required to be a good negotiator. Most of the time, it merely takes tenacity and good old preparation to ensure you are aptly equipped to assert mutually desirable terms, anticipate objections, and discern what … motivators or ‘hot buttons’ will resonate with your opponent,” said Eldonna Lewis-Fernandez, CEO of consulting and training firm Dynamic Vision International and author of “Think Like a Negotiator” (Amazon Digital Services, 2014).
Lewis-Fernandez added that projecting confidence also means having a heart, which can make the opposition less defensive and more likely to agree with your stipulations. However, it’s also important to back up your confidence with solid, well-researched information.
Thinking something is non-negotiable
You may not think the terms in front of you are negotiable, but anything is possible with the right attitude.
“When you think like a negotiator, everything is negotiable! It’s a mindset you have to operate from in order to become not just a good negotiator, but a great one,” Lewis-Fernandez said.
She added that, while negotiators must adhere to several rules, even those are negotiable so long as you can propose an ethical, viable and mutually beneficial alternative.
Not building relationships first
Relationship building is key to a successful negotiation, but it goes beyond networking events where professionals hand outbusiness cards, Lewis-Fernandez said. Her advice? Slow down and make real, personal connections with people, and learn as much as you can about them. By doing so, you can make negotiating more meaningful for everyone involved.
“Find out something about them, personally, and not just theirbusiness. You might be surprised how well you can leverage what you learn through a genuine conversation with someone,” Lewis-Fernandez said.
Not asking for what you want
If you don’t ask for what you want, you’ll never have theopportunity to get it. While facing rejection is tough, letting it hold you back during a negotiation is a big mistake.
“In business, rejection is never personal. It’s merely a reflection that you did not present a viable argument substantiating why you should get what you want. It’s the offer that’s being rejected, not you, so keep emotions in check and recalibrate your approach,” Lewis-Fernandez said.
The only way to master the art of dealing with rejection, Lewis-Fernandez said, is to get rejected and keep asking. Most of the time you, will either receive what you want or an acceptable alternative.
Talking too much
When negotiating, you have to have to explain your side and give your pitch, but talking too much could actually be a deal-breaker.
“There’s an old adage that says, ‘He or she who speaks next loses.’ When discussing a deal, if you simply stop talking and get comfortable with the awkwardness of silence, your ability to winyour argument, sell the product or get a concession in the negotiation increases significantly,” Lewis-Fernandez said.