How to Be a Nightclub Promoter

Have you ever received a flyer, text message, or email blast from a person who wanted you to go to a party on Friday night? Were you ever curious as to who was in charge of organizing and advertising events at nightclubs, bars, or concerts? That person is called a Promoter.

A nightclub promoter has an interesting, very rewarding, and frequently misunderstood job. This article discusses what a club or party promoter does to make special events a huge success. The same things that make large nightclub events a success, can work for your own cocktail party too!


  1. Choose a target market. A Club Promoter needs to know their target market. Plan your event around the type of people you want to show up, and keep them in mind throughout the whole process.
  2. Find a venue. Call up bars, nightclubs, lounges, or even art galleries to ask if they would be interested in hosting your event. If you’re a new party promoter, you are really going to have to sell your ability to get people through the doors.
  3. Pick a date. Do some research to make sure there won’t be too many competing parties the same night as yours. Picking a bad date for your event can ruin the best laid plans of any club promoter.
  4. Secure Entertainment. This can be nightclub DJs, a band, etc. Make sure to choose entertainment that fits with your target market.
  5. Hire people. Some key people you may want to hire for the party include a door person to collect money & email addresses, and a photographer to capture the event.
  6. Advertise the event. This is where the majority of a club promoter’s work comes in. You’ll need to have professional flyers made up, send out emails, call everyone you know, and send out press releases to local media like newspapers, nightlife magazines, forums, and internet blogs.
  7. Collect your cash. Club Promoters usually get paid per person they get to the party. This amount is worked out between you and the venue, sometimes it is a percentage of the door cover charge, sometimes it’s the whole thing. You can make a large amount of money in a short time as a promoter, if your parties are successful.


  • Professional photography can really help out your future events. Post photos on MySpace or your own club promoter website for great visual advertising.
  • Teaming up with a more experienced club promoter when you are first starting out can help bring lots more people to your first party.
  • The best promoters pick a specific niche market for their parties. When you are just starting out, try to pick a market that isn’t already huge, and you’ll have more success.
  • For more advanced promotion techniques, check out Sources & Citations below.


  • Make sure you pay all the people you hired up front. Waiting until after a party to make sure you made money before paying your workers is extremely unprofessional.
  • Not all parties are a success. To make a good living as a club promoter, you’ll have to stick with it in good times and bad.
  • Make sure you can afford to lose the money you invested, should something unexpected happen (like bad weather, a competing party taking all your customers, etc.)
  • Make sure you are prepared for the rush of easy money and popularity should your parties be a huge success!
  • Club Promoting can be addictive.  :)

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This entry was posted on Monday, November 7th, 2011 at 3:05 pm and is filed under Entertainment. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.