• Marketing

    Posted on July 14th, 2014

    Written by Edward Burke

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    Is It Time for Your Business to Bail from Facebook?

    Is It Time for Your Business to Bail from Facebook?

    I almost found myself starting this article with the phrase, “Poor Facebook.” I quickly realized that those two words should never be used in conjunction with one another, considering its $160-plus billion capitalization value and Mark Zuckerberg’s $19 b[...] Read More...

  • Marketing

    Posted on June 23rd, 2014

    Written by Edward Burke

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    10 Content Writing Mistakes Startup Entrepreneurs Make

    10 Content Writing Mistakes Startup Entrepreneurs Make

    You’ve worked hard to turn your dream of starting a business into a reality. Now it’s time to share the awesomeness with the world.

    Any marketing expert will tell you co[...] Read More...

  • Marketing

    Posted on December 2nd, 2013

    Written by Edward Burke

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    5 Tips for Maximizing LinkedIn for Your Business

    5 Tips for Maximizing LinkedIn for Your Business

    While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function.

    The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and id[...] Read More...

  • Marketing

    Posted on February 7th, 2013

    Written by Edward Burke

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    Facebook does it again: Graph Search

    Facebook does it again: Graph Search

    We’ve all done it. Maybe it was looking up a potential job candidate on Facebook before actually meeting her to get a sense of her personality. Or maybe you want to have some talking points before reaching out to that cute guy in your Intro to Cultural Anthropology class. Whatever your reason, Facebook makes it possible to see what music Mr[...] Read More...

  • Marketing

    Posted on October 18th, 2012

    Written by Edward Burke

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    How To View The Job’s Report

    How To View The Job’s Report

    Those who invest in stocks are asking themselves how the upcoming Jobs Report will affect the markets. This is a very valid question, as the country has experienced relatively poor job growth in the past couple of months.

    Even though there over 160,000 jobs in the private sector were created in July, this doesn’t mean that the economy is growing or that j[...] Read More...

  • Marketing

    Posted on May 18th, 2012

    Written by Edward Burke

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    How Wal-Mart’s Total Revenue Increased 8.5%

    How Wal-Mart’s Total Revenue Increased 8.5%

    Wal-Mart Stores Inc., the world’s largest retailer, reported on Thursday that net income increased 10 percent to $3.74 billion, or $1.09 a share, from $3.[...] Read More...

  • Marketing

    Posted on April 11th, 2012

    Written by Edward Burke

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    How Lexus unveiled LF-LC Car

    How Lexus unveiled LF-LC Car

    Toyota’s Lexus unveiled its new LF-LC sport concept at the North American International Auto Show in Detroit in January 2012.

    “This is one hot-looking car,” said Mark Templin, the head of Toyota’s Lexus brand in re[...] Read More...

  • Marketing

    Posted on January 31st, 2012

    Written by Edward Burke

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    How to Understand Marketing

    How to Understand Marketing

    To many businesses, marketing can seem like a mystery. It is often complicated and confusing to many individuals. There are far too many marketing professionals who are hung up on just one or two specific aspects of marketing. These usually have little or no impact on the end result.

    If you are looking to improve your marketing results, then follow these quick &[...] Read More...

  • Marketing

    Posted on January 26th, 2012

    Written by Edward Burke

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    How to Market a Product

    How to Market a Product

    Do you know the #1 reason that new or existing product initiatives fail? Management falls in love with their product. They believe they have an excellent product and often act in reliance on the assumed fact the product is great. This condition is referred to as inventoritis and nobody is immune to this condition. Don’t make this mistake. Follow the steps below to ensure your su[...] Read More...

  • Marketing

    Posted on January 23rd, 2012

    Written by Edward Burke

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    How to Conduct Market Research

    How to Conduct Market Research

    Market research is an important activity for every business to engage in.

    Steps

    1. Determine your target market. A target market is the group or groups of people you will be promoting, advertising, and ultimately selling your product to. To find your market, you should begin by answering some simple questions

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