According to social entrepreneur and search engine optimization (SEO) expert Neil Patel, content marketing is “the new SEO” in today’s internet marketing environment. SEO marketing strategies ha
ve been more difficult to effectively implement due to Google’s recent steps toward making certain that only the most authoritative sites top its search results pages. Content marketing, however, has opened up entirely new avenues of internet marketing. A company is given tremendous potential for attracting new customers through developing a strong presence on blogs and social media. With this in mind, businesses should be asking themselves, “How can we put ourselves ahead of the curve in the field of content marketing?”
The answer lies in networking. Businesses should be allying themselves with non-competing businesses that they share a target audience with. Allied businesses can then cross-promote each other’s online content and gain customers through each other. Here are three simple steps to follow when developing your alliance marketing campaign:
- Find your allies: Determine which non-competing business[...] Read More...