While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function.
The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International.
“What LinkedIn is, is an awesome tool that is underleveraged by businesses in general. It’s a great tool to build more relationships with existing customers and it’s an awesome tool to use your customers to connect with prospects,” says Muller. LinkedIn research suggests that members are nearly 50% more likely to purchase from a company they’ve interacted with on LinkedIn, and 80% say they want to connect with companies on the platform.
Here are Muller’s five tips to make the most of your time on LinkedIn:
No. 1: Create a personal and a company page.
Muller says it’s important to have LinkedIn accounts for both your company and yourself as an executive. LinkedIn has special “Company Pages,” which allow LinkedIn users to “follow” your company, and you can create a profile that clearly details your company’s expertise.
On your personal page, Muller sa[...] Read More...