How much is a “like” worth?
While it is not uncommon for a company to use Facebook as a part of their marketing campaign, it raises the question: just how helpful is it, really? Recently, 701 marketers were polled and 85% said that they use Facebook for marketing purposes. Fewer than 30% paid for sponsored stories. 15% were very satisfied with the results, 65% were somewhat satisf[...] Read More...
