We all dream of creating that one piece of content that goes viral with shares, comments, likes and reposts. But truthfully, not every piece we publish always turns out to be a huge success — it just doesn’t click with our audience. If this is happening with your content, you ...On January 28, 2015 / By Edward Burke
While it is not uncommon for a company to use Facebook as a part of their marketing campaign, it raises the question: just how helpful is it, really? Recently, 701 marketers were polled and 85% said that they use Facebook for marketing purposes. Fewer than 30% paid for sponsored stories. ...On March 13, 2013 / By Edward Burke
Twitter has been a part of my life since the very beginning. I have tweeted about restaurants I like and dislike, the sweltering hot, crowded green line trains before and after red sox games, and as a way to easily meet up with multiple friends at once. This summer, sitting ...On March 11, 2013 / By Edward Burke
According to social entrepreneur and search engine optimization (SEO) expert Neil Patel, content marketing is “the new SEO” in today’s internet marketing environment. SEO marketing strategies ha ve been more difficult to effectively implement due to Google’s recent steps toward making certain that only the most authoritative sites top its ...On February 21, 2013 / By Edward Burke
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