How much is a “like” worth?

While it is not uncommon for a company to use Facebook as a part of their marketing campaign, it raises the question: just how helpful is it, really? Recently, 701 marketers were polled and 85% said that they use Facebook for marketing purposes. Fewer than 30% paid for sponsored stories. 15% were very satisfied with the results, 65% were somewhat satisf[...] Read More...

Best Marketing Practices: Personal Social Media

Twitter has been a part of my life since the very beginning. I have tweeted about restaurants I like and dislike, the sweltering hot, crowded green line trains before and after red sox games, and as a way to easily meet up with multiple friends at once. This summer, sittin[...] Read More...

How to Build a Content Marketing Empire in 3 Steps

According to social entrepreneur and search engine optimization (SEO) expert Neil Patel, content marketing is “the new SEO” in today’s internet marketing environment.  SEO marketing strategies ha
ve been more diffic[...] Read More...

How to Market as a Dealership in Boston

Vehicle Dealers are finding it easy to get clients in Boston. Find out how you can market effectively as well.

When there was no Facebook or Twitter, Dealers still use to get clients online via chat, which was a form of social media during the 90s. However the online marketing phenomenon has ch[...] Read More...

Apple Invests in Market Research

Steve Jobs was once quoted saying that he did not believe in research. He felt it was the company’s job to know what consumers want rather than getting insights from them. In an on-going patent war with Samsung, research documents of market research conducted by Apple on iPhone
Owner Study were brought about.

T[...] Read More...

Technology and Marketing: Blurred Lines

According to a new research by Gartner, marketing heads in corporations would be the new leaders of technology by 2017. They would be controlling the technology budgets of companies rather than the IT departments. In recent years, marketing budgets focused specifically on technology have been increased. [...] Read More...

New Yahoo CEO is former Google Employee

Former Google “Geek” Marissa Mayer has been named the new CEO of Yahoo, the company that was once Google’s main rival. The bubbly blonde from San Francisco was Google’s first female engineer, and has swiftly risen in rank throughout the company. Mayer is credited with creating and promoting so[...] Read More...

How US Internet Ad Revenue Grew 15% in 1Q

U.S. online advertisement revenue increased to $8.4 billion in the first quarter this year, compared to $7.3 billion in the same period last year, said Interactive Advertising Bureau, an industry group

According to the Interactive Advertising Bureau, that’s the highest for the first [...] Read More...

How Internet Marketing Could Develop your Business

Internet marketing is one of the most conventional and easy ways to develop your business. Any person or company can have a great success in their business thanks to internet marketing. All products and services need marketing.

Internet Marketing is t[...] Read More...

How to Use Articles to Increase Your Website’s Traffic

Article marketing gives incredible results because of its power. Any Internet marketing beginners will discover that immediately after writing and submitting excellent articles to high rated websites.

Publishing articles based on yo[...] Read More...