The Hassle of Easing Jet Lag

Many scientists are interested in studies surrounding how to minimize jet lag for long distance travelers. Travelers have sworn to their favorite practice of how to combat jet lag such as adjusting sleep schedules in the days prior to traveling, taking the hormone melatonin, seeking out or avoiding light at certain times of the day or forcing the body to sleep and eat at local times immediately upon arrival. Scientists and researchers have realized that the best formula is a combination of all these practices.

As a general rule it takes about a day for each time zone traveled for a person’s body clock to catch up to local time. Thus crossing more times zone makes it more difficult to avoid symptoms. The severity of jet lag varies widely and symptoms can range from sleepiness to confusion. Overall, older people and very young people are affected worse with jet lag. Reasons being that older people’s body clocks are deteriorating while very young people’s body clocks are still developing. [...] Read More...

Things to Consider When Buying an Older Home

Do you find the thought of owning an old, historic home alluring? Many homebuyers are attracted to homes with a rich history. While historic homes can be beautiful and full of storytelling material, there are certain characteristics of older homes that some might find very off-putting. Here are some things that homebuyers should be aware of before purchasing an older home:           

Homes older than 50 years old were not constructed with heating or air-conditioning in mind. So you may want to consider the additional cost of installing a central AC or heating unit when determining your financial plan. Other additional costs associated with older homes include repairs or reinstallations of the plumbing and electrical systems. Don’t jump into buying an older home without measuring these costs.           

Historical homes may pose several health concerns due to the outdated methods used to construct them. The majority of older homes have walls coated with lead-based paint. This paint must be removed before you move in, so make sure to factor in this cost. Also be cautious of homes[...] Read More...

How Energy-Conscious Homeowners Earn 2012 Tax Credits

American homeowners who made energy-efficient home improvements in 2012 will be pleased to know that the federal government would like to reward their efforts. The American Taxpayer Relief Act, enacted January 2, reinstated a tax credit available for home energy improvements. The credit is set at a maximum of $500, which may be disappointing to some since a credit of up to three times that amount was available in previous tax years. Also, the $500 credit is a lifetime maximum credit amount, meaning that homeowners who have previously earned this much in tax credits for energy improvements cannot claim more of these credits on their 2012 tax returns.

The home energy tax credit policy posits several stipulations for eligibility. Energy upgrades must have been made to the homeowner’s primary place of residence. In addition, the credit only applies to improvements made to an existing home – self-built energy-efficient homes do not qualify. December 31, 2012 is the cutoff date for upgrades. Any improvements that were still in progress after this date will not qualify for tax credit eligibility. When calculating your available credit, you can include the installation costs of regular water heaters and air-conditioning and heating units but not those of windows, doors, roofs,[...] Read More...

How much is a “like” worth?

While it is not uncommon for a company to use Facebook as a part of their marketing campaign, it raises the question: just how helpful is it, really? Recently, 701 marketers were polled and 85% said that they use Facebook for marketing purposes. Fewer than 30% paid for sponsored stories. 15% were very satisfied with the results, 65% were somewhat satisfied, 15% were somewhat satisfied and 6% were very dissatisfied. I was on Facebook earlier today and noticed a type of advertisement that had never before caught my eye.  It was a poll asking whether I remembered seeing an ad for a beach getaway. The poll gave three options: yes, no, or “I don’t know” and claimed that your response would be anonymous. I didn’t feel particularly moved to respond so I left it blank.

I wonder how well marketing on Facebook actually does. My main reasons for going on Facebook are to catch up with friends and to keep up with news. I find myself annoyed at the advertisements on the side, but for what it’s worth, I do not really mind advertisements from pages that I “like” on Facebook. Occasionally, because I am a fan of “Cholula Hot Sauce” on Facebook, I’ll get a cleverly worded advertisement which reminds me of how good Cholula Hot Sauce really is. The power of Facebook [...] Read More...

Best Marketing Practices: Personal Social Media

Twitter has been a part of my life since the very beginning. I have tweeted about restaurants I like and dislike, the sweltering hot, crowded green line trains before and after red sox games, and as a way to easily meet up with multiple friends at once. This summer, sitting at my desk on the 10th floor office of a building in downtown Boston, I took out my phone and started composing a tweet about the lunch I had just had. I had a burrito at Boloco, thinking to myself how chewy I thought the steak was—how the rice was on the dry side. It was still good…but it was still bettered by a burrito from Anna’s. My mental comparison of Boston’s best burritos manifested itself, as many fleeting thoughts do, in the form of “Tweet.”

“Anna’s > Boloco > Chipotle > Felipes > Qdoba”. I hit the send button and put my phone down to get back to work. Minutes later, I heard a little buzz and my phone lit up. I checked my notifications and saw that Boloco had tweeted back at me, saying “I guess second best isn’t half bad.” Overwhelmed with excitement, I ran around the office, telling the other interns about how Boloco tweeted at me. The restaurant that we walked by every lunch break, THE Boloco tweeted at me. I couldn’t be happier. I instantly retweeted th[...] Read More...

How to Build a Content Marketing Empire in 3 Steps

According to social entrepreneur and search engine optimization (SEO) expert Neil Patel, content marketing is “the new SEO” in today’s internet marketing environment.  SEO marketing strategies ha
ve been more difficult to effectively implement due to Google’s recent steps toward making certain that only the most authoritative sites top its search results pages.  Content marketing, however, has opened up entirely new avenues of internet marketing.  A company is given tremendous potential for attracting new customers through developing a strong presence on blogs and social media.  With this in mind, businesses should be asking themselves, “How can we put ourselves ahead of the curve in the field of content marketing?”
The answer lies in networking.  Businesses should be allying themselves with non-competing businesses that they share a target audience with.  Allied businesses can then cross-promote each other’s online content and gain customers through each other.  Here are three simple steps to follow when developing your alliance marketing campaign:

1. Find your allies: Determine which non-competing business[...] Read More...

Facebook does it again: Graph Search

We’ve all done it. Maybe it was looking up a potential job candidate on Facebook before actually meeting her to get a sense of her personality. Or maybe you want to have some talking points before reaching out to that cute guy in your Intro to Cultural Anthropology class. Whatever your reason, Facebook makes it possible to see what music Mr. Cultural Anthro likes and what Ms. Job Interview’s going-out habits are. Facebook stalking has just gotten even easier with the new Facebook Graph Search. Now, search phrases such as “Where have my friends eaten in London?” and “What books are most commonly read among my friends?” will show quick and precise results.

Too creepy? Well in Facebook’s defense, it’s already pretty easy to access information about pretty much anyone you’re connected to on Facebook—it’s just compiling everything to make for instant gratification. Besides, aren’t we more or less trained to enjoy instant gratification? Who doesn’t love getting a notification? There are few everyday things that make you more excited than seeing that globe in the left corner of the screen light up red. Facebook Graph Search will definitely affect search engines with a social media aspect—namely Bing.

One of the only differentiating factors divid[...] Read More...

UNICEF: How to create awareness for underprivilaged-child survival

For those who don’t know, the most popular Hispanic singer and song-writer Shakira is expecting a baby For those who don’t know, the most popular Hispanic singer and song-writer Shakira is expecting a baby with famous soccer player, Gerard Pique, and they are hosting an online baby shower to help underprivileged children in conjunction with UNICEF. The method being used by the couple and UNICEF to raise awareness for the survival of infants is inspiring, and serves as a perfect example of how famous people can use their status to help those in need. The announcement of the baby shower has been a success, it was announced by the release of pictures of the couple that have never been seen before, which helped spread the word throughout all social media channels.

For the fans interested in helping, they can enter the virtual baby shower at the UNICEF site. Fans will be welcomed by a virtual living room and if they decide to donate, they can choose from five “Inspired Gifts” options in the registry. The gifts include a $5 mosquito net to keep mosquitoes away from children and help reduce the number of cases of malaria, which is one of the leading causes of child death, a $10 polio vaccine, a $37 baby scale to help keep track of their growth and to help spot si[...] Read More...

How to Brainstorm New and Creative Email Campaigns

Sometimes, it can be hard trying to think of an entirely new angle from which to advertise your goods and services. There are moments in business where you become convinced that everyone had done it before you and better. Even your best ideas, those that you were once so taken with, fail to interest you. What can you do in that situation, when the marketing work must obviously go on? Think about it this way: there are infinite ideas out there to be stumbled upon. All that you have to do is widen your imagination and think about tactics and strategies that you may not otherwise have done. Thinking outside of the box truly is the first step to innovative marketing.

One of the best things that you can do, while reevaluating your marketing and advertising approach, is reconsider how you already use the technology available to you. You would be absolutely floored by the ways in which even the simplest technology can be used to create dynamic, interesting marketing and advertising. Especially now, when all different kinds of technology are game to be used in marketing. These days, anything goes when it comes to online advertising, and the most successful campaigns are those that aren’t afraid to get create. Here are[...] Read More...